These results are paid for by advertisers to show up for keywords that they have specified. Sponsored search results are also known as SEM – Search Engine Marketing, and PPC or pay per click.
Pay per click is pretty much what it sounds like, when the advertiser’s ad displays on the search page they only get charged if a search user clicks on their ad and goes through to their website.
For businesses just getting started on internet marketing this is a great way to get your service or product out there to your potential customers immediately.even more info on sponsored results.
These ads are paid for by the advertiser and ad placement is set by how relevant your ad is to your content on your web page, and the amount of money you spend. Price is set by auction, the advertiser places a maximum bid on how much he is willing to pay The advertiser that places the highest bid gets to the top of the results and Google charges them ($.01) 1 cent more than the next maximum bid for that keyword.
Example you can bid ($1.00) one dollar for the keyword “Home Inspections” if you have the max bid for that keyword and the next advertiser only bids ($.83) eight-three cents, you will be charged ($.84) eighty-four cents to be placed above him if a search user clicks on his ad.Local Listing Search Result’s:This is also known as Google Places, these are Local Business Listings.
These results are displayed by Google when a search user types in a search keyword that is locally based such as “Affordable Plumber Services Phoenix AZ” or many times Google can tell where the search user located and will also display results that are locally based to the search user. Also when you are searching Google Maps these Local Search Results are what you are looking at when you get info for a business you are looking for. This is very important to be listed in if you have a local business that customers might be searching for.even more info on local listing search results.
An example to show why this is really easy: Suppose that if you are searching online for a Home Inspection Service and your new home is in Phoenix, it doesn’t do you any good if Google shows you Home Inspection Services in New York, so Google does its best to provide local results when available. This is a free service to sign up for through Google, it is recommended though that you hire a expert for your website design and help optimize your local listing, which will help in getting your local business listing a higher ranking when a search user types in keywords that relates to your product or service . Organic Search Result’s:These search results are crawled and served by Google to provide their search users (anyone who searches for something on Google) with the best content that relates to the keyword the search user typed in and is looking for.
Such as you type a keyword in to Google like “Cute Kittens” and Google finds website pages that have to do with “Cute Kittens” for you to look at. Websites do not pay Google to rank their website pages higher in the search results, but there are many options that can help your website come up on top.
If your webpages show up in the first couple pages of results you usually will get targeted traffic to your website for free, customers looking for your products or services.even more on organic search results…Getting to the top of the Organic Search Results is definitely a coveted position for any business or website. 86% of all search customers use a business listed on the first page of their search.
We have all done this, how many times have you searched for something on Google and not even gone to the second page, or if you do make it to the second page to find what you are looking for how often do you make it to the third.
So getting your website pages to the first and/or second pages of a search term that describes your business is important to get more customers coming to your website and can make you a lot of money.
There are many different ways we can help promote your website pages and optimize them so Google will show them to potential customers, and get you to the first or second pages of Google. We do this by what we call SEO or Search Engine Optimization.SEO – Search Engine Optimization:
There exist two types of SEO – On Page SEO and Off Page SEO.On Page SEO:On page SEO is all optimization done to your website and website pages. When optimizing your website designing stuff and pages we are setting them up so Google can read them properly and understand what your service or product is. This is important because when Google searches your website pages they are looking for what pages they will show in the Organic Search Results to search users based on their search keywords. When we look at Google’s business and customers (anyone who searches for something on Google), their business is to provide quality content to search users searching for products, services, or businesses on their site. When we do On page SEO we are normally targeting at least one keyword that describes your product, service, or business, and a keyword that a potential customer might search for.Example: If you own a Home Inspection business when a search user types in the keyword “Home Inspection Service” you want your website and webpages to come up in the organic search results for that keyword so potential customers can find you.
Off Page SEO:Off page SEO is everything that is done to market and optimize your website and webpages rankings, and help your site to come up higher in the Organic Search Results.Internet Marketing Explained | Online Marketing SpecialtiesSponsored Search Result’s:These results are paid for by advertisers to show up for keywords that they have specified. Sponsored search results are also known as SEM – Search Engine Marketing, and PPC or pay per click. Pay per click is pretty much what it sounds like, when the advertiser’s ad displays on the search page they only get charged if a search user clicks on their ad and goes through to their website.
For businesses just getting started on internet marketing this is a great way to get your service or product out there to your potential customers immediately.even more info on sponsored results…These ads are paid for by the advertiser and ad placement is set by how relevant your ad is to your content on your web page, and the amount of money you spend.
Price is set by auction, the advertiser places a maximum bid on how much he is willing to pay The advertiser that places the highest bid gets to the top of the results and Google charges them ($.01) 1 cent more than the next maximum bid for that keyword.
Example you can bid ($1.00) one dollar for the keyword “Home Inspections” if you have the max bid for that keyword and the next advertiser only bids ($.83) eight-three cents, you will be charged ($.84) eighty-four cents to be placed above him if a search user clicks on his ad.Local Listing Search Result’s:This is also known as Google Places, these are Local Business Listings. These results are displayed by Google when a search user types in a search keyword that is locally based such as “Home Inspection Services Phoenix AZ” or many times Google can tell where the search user located and will also display results that are locally based to the search user.
Also when you are searching Google Maps these Local Search Results are what you are looking at when you get info for a business you are looking for. This is very important to be listed in if you have a local business that customers might be searching for.even more info on local listing search results…An example to show why this is really handy: Lets say if you are searching online for a Home Inspection Service and your new home is in Phoenix, it doesn’t do you any good if Google shows you Home Inspection Services in New York, so Google does its best to provide local results when available.
This is a free service to sign up for through Google, it is recommended though that you hire a expert to design and help optimize your local listing, which will help in getting your local business listing a higher ranking when a search user types in keywords that relates to your product or service .
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